If you want to drive traffic and increase sales for your online retail business in Brisbane, you will need a combination of strategies. Here are some strategies we suggest that work well:

• Content Marketing: Create interesting information that resonates with your target audience. It may sound boring, but blogs, product guides, and videos are a great way to increase traffic to your ecommerce website in Brisbane and present your brand as an expert in the industry.
• Social Media Marketing: Utilize the widely popular social media channels to market your ecommerce platforms. Publish product announcements, client case studies, promotional incentives, etc., to educate, involve, and direct your audience to your website.
• Email Marketing Campaigns:  Build an email list and send out targeted campaigns. Share promotions, new arrivals or helpful tips to keep your customers in the know and encourage repeat business. 
• Search Engine Optimization (SEO): Use relevant keywords to optimize your ecommerce website for search engine rankings. The above method will help you get more exposure organically from search engines.
• Paid Advertising: Depending on your Budget, you can always run Ads on Google to generate leads. These can be adjusted to help ensure your ads are reaching people who are potential customers and are interested in your products.