Funnel & Revenue Calculator

Home / Marketing Calculators / Trade & Home Services Marketing Calculator

Trades & Home Services Funnel Calculator

Online Advertisingv1.0.0

Estimate enquiries, quotes, jobs, revenue, CAC, and ROAS. Optional SEO/Organic enquiries can be included.

Global Assumptions

Channel A — Google Search / Local Services

Choose one method (only the selected method is used).

DerivedValue
Leads (Google)—
Estimated Clicks—
Estimated Impressions—
Effective CPL—

Channel B — Meta (Facebook / Instagram)

Set spend to 0 to exclude.

DerivedValue
Leads (Meta)—
Estimated Clicks—
Estimated Impressions—
Effective CPL—

Totals & Economics

Total Enquiries

—

Quotes

—

Jobs

—

Projected Revenue

—

Blended CAC (media)

—

ROAS (media)

—
ComponentValue
Total Media Spend—
SEO/Organic IncludedNo
Enquiry → Quote—
Quote → Job—
AdvancedValue
Effective CPL (media)—
Jobs / Day (avg)—
Breakeven Jobs (media-only)—

Estimates only. Speed-to-lead and quoting accuracy strongly influence actuals.