Funnel & Revenue Calculator

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Trades & Home Services Funnel Calculator

Online Advertisingv1.0.0

Estimate enquiries, quotes, jobs, revenue, CAC, and ROAS. Optional SEO/Organic enquiries can be included.

Global Assumptions

Channel A — Google Search / Local Services

Choose one method (only the selected method is used).

DerivedValue
Leads (Google)
Estimated Clicks
Estimated Impressions
Effective CPL

Channel B — Meta (Facebook / Instagram)

Set spend to 0 to exclude.

DerivedValue
Leads (Meta)
Estimated Clicks
Estimated Impressions
Effective CPL

Totals & Economics

Total Enquiries

Quotes

Jobs

Projected Revenue

Blended CAC (media)

ROAS (media)

ComponentValue
Total Media Spend
SEO/Organic IncludedNo
Enquiry → Quote
Quote → Job
AdvancedValue
Effective CPL (media)
Jobs / Day (avg)
Breakeven Jobs (media-only)

Estimates only. Speed-to-lead and quoting accuracy strongly influence actuals.