Funnel & Revenue Calculator

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Retail / E-commerce Revenue Calculator

Online Advertisingv1.0.0

Estimate sessions, orders, revenue, and ROAS using CPS, CPC, or CPM inputs. Optional organic sessions can be included.

Global Assumptions

Channel A — Google Search / Shopping

Choose one method (only the selected method is used).

DerivedValue
Sessions (Google)
Clicks
Impressions
Effective CPS

Channel B — Meta (Facebook / Instagram)

Set spend to 0 to exclude.

DerivedValue
Sessions (Meta)
Clicks
Impressions
Effective CPS

Totals & Economics

Total Sessions

Orders

Revenue

CPA (media)

ROAS (media)

Orders/Day

ComponentValue
Total Media Spend
SEO/Organic IncludedNo
Site Conversion Rate
Effective CPS (media)

Estimates only. Ensure proper attribution and tracking for accurate decisions.