Enter monthly budgets and choose CPL, CPC+Landing% or CPM+CTR+Landing% for each channel. Optional SEO/Organic leads can be added.
Choose one method (only the selected method is used).
| Derived | Value |
|---|---|
| Leads (Google) | — |
| Estimated Clicks | — |
| Estimated Impressions | — |
| Effective CPL | — |
Set spend to 0 to exclude.
| Derived | Value |
|---|---|
| Leads (Meta) | — |
| Estimated Clicks | — |
| Estimated Impressions | — |
| Effective CPL | — |
Optional: expected inbound enquiries from SEO/brand/referrals.
| Component | Value |
|---|---|
| Total Media Spend | — |
| SEO/Organic Included | No |
| Lead → Booking | — |
| Booking → Job | — |
| Advanced | Value |
|---|---|
| Effective CPL (media) | — |
| Jobs / Day (avg) | — |
| Breakeven Jobs (media-only) | — |
Estimates only. Outcomes depend on market demand, creatives, website UX, and speed-to-lead.
