Funnel & Revenue Calculator

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Retail / E-commerce Revenue Calculator

Online Advertisingv1.0.0

Estimate sessions, orders, revenue, and ROAS using CPS, CPC, or CPM inputs. Optional organic sessions can be included.

Global Assumptions

Channel A — Google Search / Shopping

Choose one method (only the selected method is used).

DerivedValue
Sessions (Google)—
Clicks—
Impressions—
Effective CPS—

Channel B — Meta (Facebook / Instagram)

Set spend to 0 to exclude.

DerivedValue
Sessions (Meta)—
Clicks—
Impressions—
Effective CPS—

Totals & Economics

Total Sessions

—

Orders

—

Revenue

—

CPA (media)

—

ROAS (media)

—

Orders/Day

—
ComponentValue
Total Media Spend—
SEO/Organic IncludedNo
Site Conversion Rate—
Effective CPS (media)—

Estimates only. Ensure proper attribution and tracking for accurate decisions.